Floridi (media and tlc expert): "Too much piracy in streaming, positive meeting Dazn al Mise ...

“Worldwide every two years? Would there be exponential growth in GDP for host countries”

 Floridi (media and tlc expert ):

The leaders of Dazn will meet the Minister of Economic Development Giancarlo Giorgetti to discuss the stop – first hypothesized, then at least postponed – to the sharing of subscriptions by the platform that owns the TV rights of Serie A. The intervention of the government & egrave; & ldquo; very positive because & eacute; now, given the amount of investments and connections, to fight piracy in a firm way: we & ograve; that & egrave; offense offline lo & egrave; also online, as Prime Minister Draghi said on the eve of the G20 & rdquo ;, explained Emanuele Floridi, football, media and telecommunications consultant at Milano Finanza. & ldquo; I believe that Dazn has considered excluding double access for incorrect and fraudulent use by some users. We are talking about over 500 thousand incorrect logins: an account & egrave; use it in the same house or family unit, another & egrave; sell or distribute the code on Telegram and the like, damaging the football product as well as the platform that bought the rights & rdquo;, he continued.

Whether or not Italy was ready for the turning point in streaming football & ldquo; only in a few years will we understand the extent of the digital revolution underway. The advent of smart TVs, thanks to Mise incentives and the landing of football on Dazn, is bringing connected televisions to almost 50% of Italian homes. Missing for & ograve; a digital culture and & egrave; time to make it more aware users & rdquo;, Floridi underlined, according to which the Dazn experience will be & agrave; useful for the launch of the Serie A channel. & ldquo; The construction of the broadcasting center in Lissone, the result of the good work of Luigi De Siervo and of an innovative intuition of Marco Bogarelli, lays the foundations to make the League autonomous in packaging a own thematic channel which, as emerged more & ugrave; Sometimes, it would also require a modernization of the Melandri Law in light of the enormous technological leap. Production should be centralized for greater uniformity; and control of images, centralize the archives to create specials and insights and perhaps, as in Spain, extend the period of the sale of national and foreign rights to facilitate the programming of broadcasters & rdquo ;.

“The two-year World Cup imagined by Fifa? Are we too overwhelmed by this challenge between Uefa and Fifa, which is very much felt here in Europe. Fifa is the world body of football and when it designs and proposes changes it does so with an eye that sees everything. I think that a rationalization and greater exploitation of the various calendars is useful in this phase: we have now been moving with this scheme for over 100 years, with this speed, the spaces that world football leaves free will soon be occupied by others. Football is not a sport, but also an entertainment business, if a world championship were to be proposed every two years and in Europe a European every two years, there would be an exponential growth of GDP for the host countries and above all of higher revenues. to be distributed among the various Federations and Leagues, creating a new value for all “, explained Emanuele Floridi, expert and consultant in football, media and telecommunications. “All the assets (players) would be enhanced and the product would become even more central for all investors, the stops of the championships would be optimized with only two windows a year, without the stew effect as in recent years”, he added.

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