DAZN adds Sportdigital Fussball as linear channel to strengthen Germany soccer offering - SportsPro

  • Sportdigital’s offering includes the Eredivisie, MLS and the Championship
  • Pair have previously worked together to sublicense soccer content

Sports streaming subscription service DAZN has added German pay-TV broadcaster Sportdigital Fussball to its platform as a linear channel.

The pact ensures greater reach for Sportdigital, with the channel now available to DAZN subscribers. For DAZN, the agreement enhances its soccer offering, securing it access to the likes of the Dutch Eredivisie, Major League Soccer (MLS), English soccer’s second tier Championship, Campeonato Brasileiro Serie A, Australia’s A-Leagues, and the Copa America.

DAZN and Sportdigital have been collaborating for the last five years, including sublicensing soccer content to each other. Of note, Sportdigital has previously sublicensed content from Portugal’s Primeira Liga to DAZN, while DAZN has sublicensed MLS rights to the German network.

“We are pleased that we have been able to further expand our longstanding, successful cooperation with DAZN and that we have been able to gain a new platform partner in DAZN,” said Sportdigital Fussball managing directors Gisbert Wundram and Bendix Eisermann.

“The expansion of our football offer in the increasingly important segment of live streaming via the world’s largest sports streaming platform is a strategically important step for our broadcaster.”

DAZN already has domestic rights to German soccer’s Bundesliga, signing a deal alongside pay-TV giant Sky in June 2020 that runs from the 2021/22 season until 2024/25 and is worth €4.4 billion (US$4.9 billion). The over-the-top (OTT) service also has rights in Germany to the Uefa Champions League until the end of the 2023/24 campaign.

In addition, August 2020 saw DAZN strike a sub-licensing deal with Discovery for domestic rights to 40 matches from the Bundesliga.

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