Live stream SPFL deal for season ticket holders: but how will this affect fans' return and PPV in ...

Last week, the SPFL announced that their broadcast agreement with Sky Sports would be extended to cover 2021-22.

This contract has meant that clubs could live stream all their home games to season ticket holders as part of a virtual package for those fans and sell any of their home matches not being broadcast by Sky Sports to non-season ticket holders on a pay-per-view (PPV) basis.

News of the extension was generally welcomed, as it is effectively an insurance policy given the ongoing uncertainty over when the slowly relaxing COVID-19 restrictions will allow full grounds again in Scotland. Fans have a guaranteed way of watching their team next season, regardless of how the return to (relative) normality progresses.

Where, perhaps, there is a more contentious discussion is around what happens with these virtual season tickets and PPV in the long-term, if — and hopefully, when — there can be packed stadiums next season.

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