Extreme E Announce Host Of Broadcast Deals

W
ith the new electric off-road racing series, Extreme E, set to begin its inaugural season in under two weeks’ time on April 3, the competition has announced a number of new broadcast partnerships.

The new partnerships cover a range of different regions around the world, including the UK and Ireland with ITV and BT Sport, Japan with DAZN, Spain with RTVE, and Saudi Arabia with KSA Sports.

The new deals see Extreme E reach over 40 global broadcasters across key regions North America, Asia, and Europe, including ESPN, Eurosport, and Fox Sports ahead of the inaugural race in Saudi Arabia.

The three-year partnership with ITV includes live racing action, highlight shows and the competition’s 20-part magazine programme, Electric Odyssey, and will see the broadcaster become the exclusive UK terrestrial broadcaster of live coverage for the events in 2022 and 2023.

Extreme E chief marketing officer, Ali Russell, said on the ITV partnership: “I’m thrilled Extreme E will air on ITV with its reach to the screens of millions of households.”

“The UK has a massive appetite for motorsport, but Extreme E is about much more than that, and I’m delighted ITV shares our common goal of protecting the environment through its sustainable practices, particularly having certification from Albert, the authority on environmental sustainability for film and TV.

“Niall Sloane and his team are amazing to work with and we are looking forward to making history with the world’s first sport for purpose,” Russell said.

ITV director of sport, Niall Sloane, said: “Bringing ITV viewers the launch of an innovative motorsport that promises first class live action underpinned by an insight into the possibilities of sustainable technology is an exciting prospect.”

“We’re looking forward to the opening event next month and beyond as the exclusive live UK broadcaster of Extreme E in the coming years,” Sloane said.

BT Sport head, Simon Green, said the partnership reflects the organisations goals in targeting climate change.

“Sports broadcasting, like every industry, has a part to play in climate change and our coverage of Extreme E will be a constructive step in highlighting positive environmental messages to our customer,” Green said.

“I know how important this is as part of BT’s ongoing efforts to become a net zero carbon business by 2045 and for BT Sport to become one of the greenest broadcasters in the UK,” he said.

Discussing the deal with DAZN in Japan, Russell said: “I’m delighted to be bringing Extreme E to Japan through this partnership with DAZN, a premium OTT platform that supports us in developing a youth orientated audience.”

“It is also the home of Formula One in Japan, so will allow us to target a huge Japanese motorsport audience with our innovative sport for purpose.

“As a sport without spectators on site it is really important for us to reach as many people as possible and the best way to do this is through the screen.

“We look forward to sharing our exciting wheel-to-wheel racing, but also the wider messages of the championship around electrification, environment and equality,” Russell said.

As part of Extreme E’s deal with Fox Sports, Australian audiences will be able to view all live races on Foxtel and Kayo Sports.

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