Kansas City Chiefs Star Embroiled In Legal Battle With WWE Over "Stone Cold" Trademark

Kansas City Chiefs defensive tackle Chris Jones is reported to be in a trademark dispute with WWE over the use of the term "Stone Cold."

The NFL star owns the company Stone Cold Jones LLC, which has released "Stone Cold Jones Sodas."

Previously: Chris Jones Signs Four-Year, $85 Million Extension With Kansas City Chiefs

WWE is of the view that the name infringes on their "Stone Cold" and "Stone Cold Steve Austin" trademarks and reportedly filed a complaint with the United States Patent & Trademark Office (USPTO) in September, the details of which have been obtained by Heel By Nature and could be read right below:

"The popularity, success, and recognition of WWE's STONE COLD Marks are the direct result of the substantial time and money invested by WWE in development, marketing and promotion of the marks. WWE's STONE COLD Marks are uniquely and exclusively associated with WWE and have become indelibly linked in the public's mind in exclusive association with and in exclusive sponsorship by WWE.

"WWE has used and continues to use its STONE COLD Marks in connection with its wrestling entertainment services and related goods through its programming which is distributed domestically and internationally through the WWE Network and is available on WWE's other official online outlets (e.g., wwe.com and WWE's YouTube channel), and its online merchandise store. WWE's use of its STONE COLD Marks predates any date of first use upon which Applicant can rely.

"Applicant's "Stone Cold Jones" mark begins with and adopts WWE's STONE COLD mark in its entirety; is nearly identical in sight, sound and commercial meaning to Opposer's STONE COLD Marks; and is likely, when used on or in connection with the International Class 25 goods and International Class 41 services set forth in the Stone Cold Jones."

via Twitter

Jones Has Responded To WWE's Claim

Stone Cold LLC responded to WWE's complaint last week, claiming the term has been used in reference to Jones, the Chiefs, and the NFL for some time and there's no confusion over it. By virtue of the recognition as it pertains to Jones, the company reckons they can continue to use the name "Stone Cold" for the sodas.

"There is no likelihood of confusion, mistake, or deception because, inter alia, the Mark and the alleged trademark of Opposer are not confusingly similar," the company fired back.

"Jones has been using the Mark and developing consumer recognition and goodwill therein since at least January 2019, such use being open, notorious, and known to Opposer and such knowledge, in turn, being known to Jones. Throughout this time, Opposer has failed to take meaningful action to assert the claims on which it bases this Opposition, on which inaction Jones has relied to its detriment. Opposer's claims are consequently barred by the doctrines of laches, acquiescence, and estoppel."

Next: Le'Veon Bell Signs With The Kansas City Chiefs Following Release From New York Jets

Source: Heel By Nature

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