Dazn partners with TikTok to launch Football Hub in Germany

Sports streaming service Dazn has signed a partnership agreement with TikTok and football portal Kicker to launch the TikTok Footbal Hub in Germany. Viewers can watch on the hub live streams, take part in hashtag challenges and receive insights into the lives of football stars. Influencer Fabian Pecher will moderate with commentary on current football events. 

Visitors can use video tools and filters on the Football Hub. The hub’s in-platform game will enable fans to team up and bet on the outcome of the Bundesliga’s matches. 

Dazn has the rights to 45 Bundesliga matches on Fridays, Sunday lunchtimes and Mondays in Germany, Austria and Switzerland during the season 2020-21. For the UEFA Champions League, Dazn will stream 110 out of 138 matches. From 2021, Dazn will increase Bundesliga coverage to 106 matches for four seasons and 122 out of 138 for UEFA Champions League for three seasons.

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