Soccer: J-League, DAZN ink 2-year extension to broadcast deal

J-League Chairman Mitsuru Murai, left, is pictured in an online press conference with DAZN CEO James Rushton on Aug. 25, 2020. (Kyodo)

TOKYO (Kyodo) -- The J-League announced Tuesday a two-year extension of its domestic broadcasting contract with DAZN that will see the online sports streaming service continue to screen Japanese professional soccer through the 2028 season.

The J-League's existing 10-year deal with DAZN, spanning the 2017 to 2026 seasons, was valued at 210 billion yen ($1.97 billion). With the addition of two more seasons, the total figure is set to increase to 223.9 billion yen.

J-League Chairman Mitsuru Murai outlined the new deal in an online press conference with DAZN CEO James Rushton. Both the league and the British-founded broadcaster have been struggling with the financial impact of the coronavirus pandemic.

Rushton said DAZN strongly believed in the Japanese market and that the J-League had been integral in putting the company on a recovery track.

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